Is It Worth Offering Multiple Languages on Your Site?
Though English is the dominant language of the web, native English speakers are a mere 26% of the total online audience – a figure that’s significantly down compared to the early days of the web and set to fall further as more of the world comes online. Outside of the Anglosphere, multilingual environments are the norm, and even in massive English-speaking markets such as the United States over ten percent of the population speaks Spanish.
Catering for more than one language is an option that frequently pays off in multiple ways. For example, European clothes retailer ASOS saw their international salesincrease by 39% after expanding their footprint to Russian and Chinese markets in 2013.
The Best 10 WordPress Translation Plugins for Going Multilingual
Providing multilingual content represents a massive opportunity for many site owners and the plugins we’ve rounded up will help you take advantage of it on your own site. Let’s crack on with the list!